Product Marketing Service
Design and execute campaigns targeted at specific audiences with our Product Marketing service for B2B Startups and Small Businesses.
Let us increase your purchasing attractiveness through engaging storytelling
Content Marketing is all about your customers and brand awareness. Product Marketing, however, focuses on the strategic positioning of your product or services to the outside world. Furthermore, it has ultimately a simple goal….to drive demand and increase sales.
We achieve this goal firstly by building engaging and eye-catching content, and secondly by aligning it with paid advertising and Email Marketing. As a result, we are able to reach your target audience and explain why your product and services solve their problems.
Drive demand, increase sales
Reach your audience through a mix of search engine advertising and inbound marketing.
Show the value of your products and services
We inform your existing customers and prospects of the value of your product and services. We explain why, above all, the quality is far superior to that of your competitors.
Firstly we conduct extensive research on your competitors. We use the information gathered to write persuasive business arguments which becomes a key part of your product marketing strategy.
Align your sales & product marketing messages
It’s the role of Product Marketing to enable your sales teams to build a sales strategy around your products and services. We do this by providing clear and succinct outbound product messages, therefore, engaging your target audience.
We also work closely with your sales and marketing teams. By aligning the product message across teams, leads can be generated and deals closed more efficiently.
Use the influence of your customers
People buy from people they trust and certainly from people with whom they can relate. Therefore, testimonials and case studies from existing customers must be an integral part of your product marketing strategy.
We work with your customers directly, or through you, to identify the right content for case studies. We then translate that into compelling storytelling, with creative visuals, to generate high-quality case studies.
Online Product Marketing
Using a mix of paid advertising and Email Marketing, we can reach your target audience quickly and highly effectively.
In addition, we also use your social channels (Twitter, Facebook, LinkedIn, YouTube, etc…) to extend your reach. For more information check out our Social Media Marketing service.
However, if you don’t have these social channels in place, don’t worry, we can set them up for you.
We take responsibility
How you want to position your products and services to the outside world, and how it is perceived by potential customers, often end up being very different.
It is for this reason why Product Marketing can only be successful when aligned to and incorporated into, the rest of your Agile Digital Marketing strategy.
Therefore, we take full responsibility for the product marketing for B2B startups and small businesses, and continuously evolve the service as your company grows.
All Services
Web Design & Development
Designing inspirational web designs for that ultimate User eXperience.
Search Engine Marketing
Increasing web traffic and lead conversions with targeted Ad campaigns.
Search Engine Optimisation
Increasing web traffic and lead conversions with organic searches.
Product Marketing
Designing and developing campaigns for specific target audiences.
Content Marketing
Generating engaging content to build trust and increase brand awareness.
Video Marketing
Making your brand more personable with easily digestible content.
Social Media Marketing
Amplifying your brand and its values through social media channels.
Live Web Chat
Achieving faster response times for improved support and new leads.
Email Marketing
Building a community around your brand with personalised content.
Product Marketing Service for Startups and Small Businesses
What We Can Do
- Strategic product positioning
- Competitor research
- Engaging and compelling storytelling
- Clear and succinct product messages
- Sales & Marketing message alignment
- High-quality case studies
- Customer quotes & testimonials
- Campaign management
- Push content through social channels
- Develop and manage search engine ads
- Generate content (social, email etc…)
- Premium sales slide deck
- Strategic product positioning
- Competitor research
- Engaging and compelling storytelling
- Clear and succinct product messages
- Sales & Marketing message alignment
- High-quality case studies
- Customer quotes & testimonials
- Campaign management
- Push content through social channels
- Develop and manage search engine ads
- Generate content (social, email etc…)
- Premium sales slide deck
We use Product Marketing to explain the value of your product to buyers in a way that they can relate to and understand, and to drive demand and usage.
Agile Digital Marketing
Are you a B2B Startup, or Small Business looking for rapid growth?
Frequently Asked Questions
Can we just request this Product Marketing service?
I’m afraid not.
Our Product Marketing service is part of the overall package for managing your Agile Digital Marketing strategy. As a result, all our services are interlinked to deliver the most cost-effective and responsive digital marketing strategy.
Our ethos is to help you grow, not deliver a standalone service.
Why only provide a complete Agile Digital Marketing service?
We only work with B2B Startups and Small Businesses looking to grow rapidly.
Depending on where you are in your growth cycle will therefore determine which services you need right now and in the future. However, in the early stages of growth, it is vital that your go-to-market messaging is consistent across all services (web, content and communication).
Therefore, by taking responsibility for all your digital marketing activities we can guarantee clear and consistent messages to your target audience. It also means we can react at speed to any change in your business strategy
How do I know if the Product Marketing service has been successful?
We will provide you with regular progress reports. We will also arrange regular meetings to discuss what they mean and how we could adapt the strategy based on the results.
Where can i find your package prices?
You can find our standard pricing packages here.
However, as we are an Agile Digital Marketing service, we tailor all packages around your specific needs and the budget you can afford.
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