Digital Marketing Pricing Packages

Web Design & Development

Web Hosting We use WORDPRESS software with the #1 Website Builder tool - DIVI.

Domain Name Register the name/url of your website with a domain registrar.

SSL Certificate Digital certificate that authenticates the identity of your website and enables an encrypted connection.

Web Design & Build Wireframe, design and build your website to your preferred style.

Speed Optimisation We use the #1 WordPress cache plugin, WP ROCKET, to boost your loading time, improve your PageSpeed score, and optimise your Core Web Vitals.

Mobile Optimisation Optimise your website for all devices - desktop, tablet, mobile and Apple iPadPro for a better user experience.

Stock Images We use TWENTY20 stock and ENVATO ELEMENTS.

Graphic Design Create and add all types of imagery.

Image optimisation Minimise the size of images, without any loss of quality, to improve loading times of pages.

Logo Create an eye catching logo for your brand and identity.

Email Accounts Email accounts with your domain name giving you that professional look when communicating.

Google Analytics Set up the Google Analytics console to track the visitors to your website.

Support Includes software updates, and overall general maintenance of the website.

Updates Updates are free under the 'fair use policy'.

Search Engine Marketing

Google Ads Create online ads via Google search engine to reach people exactly when they're interested in the products and services that you offer.

Microsoft Advertising Create online ads via Microsoft search engine to reach people exactly when they're interested in the products and services that you offer.

Campaign Tracking Individually tracked campaigns to measure the effectiveness of Ads.

Ads & Extensions Eye-catching Ads containing additional information about your business.

Dynamic Text Ads that replace the keyword search term of the user.

Advanced SEA Ads linked to dedicated landing pages specifically designed for campaigns.

SEO Alignment All Ads are aligned with the SEO strategy for consistency.

Monitoring & Optimisation Updating of Ads and keywords to maximise the ROI

PPC Budget Pay-Per-Click budget per month.

Search Engine Optimisation

On-Page SEO

» Keywords Short-tail and long-tail keywords to target to increase your Search Engine Results Page (SERP) position.

» SEO Optimisation We use YOAST SEO, the #1 SEO WordPress plugin, to optimise the focus keywords on each page and readability of your content.

» Local SEO If your business only operates in a specific area, we include geolocation tags so you only appear in search results in your location.

» Schema Markup Structure your website using code to talk to search engines and return more informative search results for users.

Off-Page SEO

» Competitor Research Research and analysis of the keywords your competitors target on search engines.

» Guest Posts Write and post articles on websites with a 50+ Domain Authority rating.

» Backlinks Create links between your website and other websites to help improve your Domain Authority.

» GBP Listing Create a Google Business Profile for your business so people can find you easily.

» Local Search Listing If your business only operates in a specific area we restrict search engine results to that location.

Reporting Progress report on backlinks, position of keywords, and current DA ranking.

Product Marketing

Competitor Research Analysis the product marketing strategy of your competitors.

Product Campaigns Plan and execute campaigns through your communication channels.

Case Studies In-depth case studies used to influence buyers.

Quotes & Testimonials Help gather quotes and testimonials from customers to be used throughout your digital marketing.

Premium Sales Slide Deck Create a high-quality sales presentation slide deck.

Content Marketing

Blog articles Storytelling articles that engage the reader.

Blog Ads Ads strategically placed in your blogs advertising your product/service.

Infographics Words and visual elements used to explain and simplify the use of your product/service.

eBooks Online digital downloadable content related to your product/service.

Call-To-Action buttons  Encourages people to register and increase conversion rates.

Video Marketing

No. of Videos

» Storyboarding Graphic representation of how your video will unfold, shot by shot

» Scriptwriting Narrative and message you want to convey.

» Voiceover Person talking over the top of your video describing, highlighting, explaining, or providing additional context to what a viewer sees.

» Animated graphics Cinematic effects and storytelling techniques to help craft a narrative.

» Full motion graphics  Bringing static objects to life.

» Video stings  Emphasises your brand or particular message at the end of a video.

» Post-production Editing video scenes and adding soundtracks and voiceovers for the finished video.

Social Media Marketing

Social Media Strategy Create a social media approach to target new prospects and acquire brand ambassadors.

Set up Social Media Channels If you don't have the necessary social media accounts already, we will create them.

No. of Posts Number of posts we will create and push through all your social channels.

Graphic Design Create and optimise images for each social channel.

Manage Social Media Channels Share posts and monitor engagement.

Employee Training Train employees to be your brand advocates.

Live Web Chat

Installation & Set Up We use TIDIO, premium live chat service tool for WordPress.

Brand Customisation Align the look and feel with your brand.

Welcome Message Create an inviting welcome message for new users landing on your website.

Out-of-Office Responses Create responses to inform users when you are out of the office.

Manage & Monitor Engage with people and help to generate leads.

AI Chatbots Guide people to the content they are looking for with a series of smart questions.

Train Customer Service Reps Set up and train your customer services people on how to use the Live Chat service.

Email Marketing

Create & Manage Contact Lists Capture the necessary contact details for email pushes.

Customise Templates Align the look and feel of all emails with your brand.

Website Subscription Link Add a subscription box to your website and link to your contact lists.

Monthly Newsletter Summarise key activity over the last month to your community.

eBlasts Push out emails advertising special offers or new additions to your product/service.

Graphic Design Produce and include any imagery needed.

Optimise for SEO Tag all emails with relevant SEO metadata.